Originally posted by Casio
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I also don't know how the cooperation between ZEN and MARVEL works. But I'm involved in marketing myself and whenever I establish crossover cooperations it's usually all about promotion. So, there's the possibility that MARVEL can "dictate" (to some degree) which table themes are supposed to be released and which characters shall be featured. (in order to promote their comics / movies)
But that's just me, wildly guessing.
As long as the tables are fun I can't care less about the characters. Best example is Fear Itself. I have no idea what's going on storywise and I don't know any of the characters but it's still my favorite table.

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